Dugas is a leading French wholesale distributor of premium spirits.
Founded by François-Xavier Dugas in 1980, Dugas offers one of the widest ranges of exclusive and premium brand name spirits in France and specialises in the fast-growing rum and whisky segments.
The business sources its products directly from distilleries around the world, and actively supports them with branding, product and trade marketing, education and distribution services.
With over 100 exclusive brands, including Diplomatico, Don Papa and Kirin, Dugas has demonstrated a strong track record of launching new products into the market. It has also developed its own-label brands, such as La Maison du Rhum and VIP.
As a recognised market expert, Dugas is able to offer product advice to its customers as well as promote new brands, which are replenished on a regular basis. As a result, the business has established a diverse and multichannel network of customers, which include c. 4,000 wine merchants as well as leading hotels, restaurants, bars, cafes, cash & carry stores, generalist wholesalers and mass market retailers.
Equistone’s investment will provide us with the financial support and experience in scaling businesses to realise our ambitious growth plans.